People all over the world are interested in motor sport
Increase in total social media reach from 2024 to 2025
The world's leading brands
With record viewing figures, exceptional digital engagement and a cinematic success that is thrilling audiences worldwide, motorsport is impressively demonstrating that its momentum remains unbroken. Today, racing series are far more than sporting competitions – they are cultural phenomena that not only stir emotions but also bring together lifestyle, innovation and industry. This development creates a network of influences that extends far beyond the racetrack.
For leading car manufacturers, this shift means remaining relevant in a world where cultural significance is just as crucial as product quality. A partnership with Mercedes-AMG Motorsport offers the opportunity to harness cultural integration, mainstream appeal and boundless creativity to take brand growth to a whole new level.
Motorsport is in Mercedes-AMG’s DNA – it is not just part of its history, but shapes every decision it makes. From the very beginning, Mercedes-AMG has stood for a belief in performance and a determination to push boundaries. With this conviction, Hans Werner Aufrecht and Erhard Melcher laid the foundations in 1967 for a brand that continues to stand for passion, precision and innovation to this day.
This vision has given rise to legendary successes on racetracks around the world – and a spirit that is reflected in every detail of the cars. Motorsport is more than just competition: it is a source of inspiration, a driving force and an expression of a culture that brings people together across the globe.
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Since 2010, GT Sport has made a decisive contribution to the international success of Mercedes-AMG Motorsport on the racetrack. The world of GT racing stands for global presence and reaches exclusive target groups – from decision-makers to younger audiences. It combines innovation and pure excitement, not only on the racetrack but also off it. As a cultural phenomenon, it connects brands, people and markets, and opens the door to strong partners with whom new standards can be set. Among the most important platforms are the DTM as a racing series in Germany, as well as the major endurance races at the Nürburgring, Le Mans and Spa, where man and machine are put through their ultimate test.
2010 - 2015:
Breakthrough with the SLS and first titles
Dominance in endurance racing with over ten victories in 24-hour races worldwide
World championship titles in all top series: FIA GT, GTWC, DTM
2016 - 2025/26:
Expansion with the AMG GT3, the AMG GT4 and the AMG GT2
Over 100 global titles
Mercedes-AMG Motorsport is establishing itself as one of the world’s leading GT manufacturers
Endurance races in motorsport are special because they demand far more than just speed. Over many hours, man and machine are put to the test in a constant interplay of endurance, strategy and nerves of steel. This is precisely where Mercedes-AMG Motorsport demonstrates its particular strength: in prestigious 24-hour races such as Le Mans, Spa or the Nürburgring, moments arise in which innovative strength, teamwork and racing DNA come together in their purest form.
With over ten major 24-hour race victories worldwide and a history marked by endurance racing successes, Mercedes-AMG has established itself as the benchmark in GT racing. Endurance races are more than just competitions – they are the stage on which legends are born and where Mercedes-AMG Motorsport impressively demonstrates its technological excellence, resilience and passion for racing.
GT Sport brings fans closer than any other platform – from walking through the paddock and touching the cars to interacting directly with drivers and teams.
Feel the pulse of long-distance racing. Fans stay at the track all weekend, not only becoming part of the overall experience but also remaining open to genuine sponsorship opportunities throughout the event.
With races across multiple classes, road cars and three-driver teams, GT Sport combines authenticity, strategy and teamwork like no other racing series.
GT Sport: The test track of the future
Motorsport is the ultimate real-world research and development platform, where technologies are tested under extreme conditions.
Breakthroughs in aerodynamics, energy recovery and advanced materials, which were originally developed on the racetrack, are now standard features in road vehicles.
Become a partner of Mercedes-AMG Motorsport and harness the power of the iconic brand with the star, which, as the industry leader in motorsport and beyond, delivers visibility, excitement and measurable sponsorship value.
The sports marketing agency SPORTFIVE is responsible for managing the marketing rights of Mercedes-AMG Motorsport, with the aim of positioning the motorsport teams through targeted partnerships and activations. In addition, SPORTFIVE offers interested companies a wide range of sports marketing initiatives that can be implemented as part of a partnership with Mercedes-AMG Motorsport.
