X Games & MoonPay Announce Landmark Title Partnership

The three-year, category-exclusive partnership names MoonPay as the Title Partner of the newly formed MoonPay X Games League (XGL), marking the first league title partnership in X Games history and signaling the transition from standalone events to a year-round, team-based global league.

This announcement comes at a seminal moment for the brand and the culture it helped create. X Games Aspen 2026 Driven by Jeep® will be the final standalone X Games event, closing one of the most iconic chapters in action sports history and opening the door to a professionalized future built on teams, rivalries, and season-long competition.

The partnership establishes MoonPay as the exclusive category partner across finance, banking, and crypto for the newly formed X Games League, while introducing a first-of-its-kind pass-through model that extends participation to MoonPay’s network of partners. 

As Title Partner of the MoonPay X Games League, MoonPay will enable select partners to engage within the league ecosystem through integrated activations and experiences, bringing the broader crypto industry into X Games through a single, unified framework built at the league level.

The partnership with MoonPay and X Games represents a once-in-a-generation shift for action sports, bridging history and the future. This weekend’s event in Aspen will serve as the final standalone X Games, linking three decades of legacy to a bold, league-driven future. 

As X Games closes out the chapter of hosting traditional events, the brand is excited to introduce the MoonPay X Games League, a permanent, team-based competition structure for both winter and summer action sports athletes competing in various skateboarding, BMX, snowboarding and freeskiing disciplines. 

This new approach to competition will bolster athlete salaries and benefits, offer new team ownership opportunities, and create season-long narratives that build authentic rivalries.

MoonPay connects traditional money and crypto so customers can buy, sell, exchange, and pay. With X Games, MoonPay will serve as the connective tissue between sport, culture, and technology, helping bridge physical competition with digital innovation and fan engagement. 

The MoonPay X Games League will now be a permanent, global property with year-round competition. Athletes now compete for teams, not just medals. This historic moment represents the opening day for a new chapter in action sports history.

MoonPay and X Games’ historic title partnership was brokered by global sports marketing agency SPORTFIVE who have delivered a number of notable title partnerships in sport, including the Boston Marathon presented by Bank of America, and Adobe Women’s FA Cup. 

Speaking on the partnership, Lee Goldwater, Managing Director, SPORTFIVE UK, said: “The MoonPay X Games League marks the beginning of a new era for action sports, with two incredibly forward-thinking Brands coming together to help shape culture through the unique physical events that only X Games can deliver, and technology-enabled digital innovations supported by Moonpay as a leading financial technology business.

“I’m very much looking forward to seeing how both parties build this new chapter in the history of such an important culture-defining event, and create amazing experiences for all its fans.”

“We’re thinking long term,” said Ivan Soto-Wright, CEO & Founder of MoonPay. “X Games is becoming a real league, and that’s the moment to invest big. The MoonPay X Games League puts athletes first and brings crypto to a global audience, powered by our partner ecosystem, in a bold, new way.”

“Today is not just about announcing a partnership,” said Jeremy Bloom, CEO of X Games. “It’s about declaring the future of action sports. With MoonPay, X Games is evolving from individual contests into a global co-ed league with teams, salaries, benefits, and real stakes across an entire season, and across the biggest platform in action sports.”