Published on June 1st, 2026
Location: France
“In Our Blood”: Racing’s 2026/27 Home Jersey
Building on a historic 2025/26 campaign, marked by a Coupe de France title and qualification for the UEFA Champions League, RC Lens is entering a new era. Twelve years after their last collaboration, the club and adidas are reuniting for the next five seasons, reviving a historic relationship that began during the 1975–1994 and 2011–2014 periods. More than just a partnership, this natural alliance will support the entire Lens ecosystem in its development.
A global leader in the sporting goods industry and renowned for its expertise, adidas will support the Racing through a comprehensive partnership combining brand image, technical performance and distribution. The “three-stripes brand” will also contribute to the club’s merchandising development, notably through the expansion of sportswear and lifestyle ranges. For the first time, a women’s fit of the official kits will be available in the club’s official stores.
On Monday, 1 June, marking the launch of their collaboration, Racing Club de Lens and adidas unveil the 2026/27 home jersey, alongside part of the training and lifestyle collections.
Designed as a tribute to those who live and breathe Lens every day, the new kit draws deeply on the club’s identity. Combining elegance with full respect for its iconic blood-and-gold colours, the predominantly yellow jersey is enhanced by subtle tonal stripes, “SANG ET OR” embossing, and red detailing on the sleeves and collar.
In addition to the front embossing, the words “SANG ET OR” also appear inside the collar, reinforcing the club’s identity. Finally, the embroidered club crest and adidas logo enhance the refined character of this clean, streamlined design.
Available now
The new home jersey and accompanying training collection are available from Monday, 1 June, at:
Emotion Foot stores (from 9:30am)
Aushopping Noyelles shopping centre (from 9:30am)
boutique.rclens.fr (from 9:30am)
adidas.fr and selected partner retailers
In line with commitments made during the renewal campaign, each 2026/27 season ticket holder will benefit from a 20% discount on official 2026/27 jerseys purchased in RC Lens stores, valid from 1 June to 31 August 2026 (inclusive), and 10% from 1 September 2026 onwards.
Season ticket holders will also receive a 10% discount on all other products throughout the 2026/27 season (excluding sales and promotions) in official stores.
The discount can be applied online* or in-store upon presentation of a valid season ticket and ID.
*To ensure the discount is applied online, customers must log in using the email address associated with their ticketing account.
Returning as Racing’s kit supplier for the third time in its history, adidas initially partnered with the Sang et Or from 1975 to 1994, creating several jerseys that have since become iconic. The brand notably accompanied RC Lens during its first-ever European campaign in 1975/76.
adidas rejoined the club between 2011 and 2014, a partnership marked by RC Lens’ return to the top flight at the end of the 2013/14 season.
Now, the three stripes will once again feature on the European stage, accompanying RC Lens in its fourth UEFA Champions League participation.
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Press contacts
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Manon Le Clair
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manon.leclair@sportfive.com +33644365373