Published on May 4th, 2026
Location: Germany
Manuel Neuer becomes brand ambassador for Telenot
Hamburg/Aalen, 4 May 2026: Telenot, Germany’s leading manufacturer of electronic security technology, has appointed Manuel Neuer as its brand ambassador. The partnership was developed and is being handled by the international sports marketing agency SPORTFIVE.
Telenot’s security technology is guided by a clear philosophy: to detect threats at an early stage and react swiftly to prevent potential risks from turning into actual damage. This is precisely how the world’s best goalkeepers operate: they read the game, anticipate risks, and intervene before things become dangerous. Manuel Neuer is the world’s best goalkeeper, making him the perfect brand ambassador for Telenot.
For over 50 years, Telenot has been developing reliable systems to protect people and buildings against burglary, fire and unauthorised access. Its products often exceed the required standards by a wide margin, setting the benchmark for the industry.
Over the past few decades, Telenot’s security solutions have proven their worth millions of times over, safeguarding commercial, municipal and private buildings from damage. The Aalen-based company has received numerous awards in recognition of its high standing within the industry.
Manuel Neuer is much more than just a brand ambassador
Telenot's DNA is also reflected in its new brand ambassador: Manuel Neuer – goalkeeper for FC Bayern, World Cup winner, Champions League winner, multiple German league champion, and winner of the German Cup, as well as achieving the treble. Regarded worldwide as one of the most influential and revolutionary players in his position, he has set new standards for modern goalkeeping with his style.
These qualities make Manuel Neuer “the ideal choice” for Telenot, according to Telenot Managing Director Dr Timo Stock: “According to C. G. Jung’s theory of archetypes, Telenot is one of the classic protector brands.” The company specifically sought someone who embodies the profile of a trustworthy, likeable and absolutely reliable protector – the personification of the Telenot philosophy. “In Manuel Neuer, we have found not only an outstanding sporting personality, but also an authentic individual who embodies the values of security, trust and reliability,” says Dr Stock. Furthermore, he has been using a Telenot alarm system himself for years.
In Manuel Neuer, we have found not only an outstanding sporting personality, but also an authentic individual who embodies the values of security, trust and reliability.
Dr Timo Stock, Managing Director Telenot
The theme of Telenot’s new campaign is „Sicherheit Neuer Gedacht.“ (Security, Reimagined). The goalkeeper will promote the company’s products and systems through all relevant trade and consumer media channels. “This is where world-class sport meets world-class security technology,” says Telenot Managing Director Anja Wunderle.
“Successful sports marketing arises when a brand's DNA and an athlete's profile align authentically,” adds Melina Jabsen, Senior Director of Athletes at SPORTFIVE. “In this partnership, world-class sport and brand values such as safety and trust come together authentically – but in our collaboration with Manuel Neuer in general, we have already demonstrated on several occasions how effective partnerships are when there is a good fit between athlete and brand.”
SPORTFIVE has represented Manuel Neuer exclusively since 2024, working alongside his consultancy agency PRO Profil to develop commercial partnerships. SPORTFIVE also supports the world-class goalkeeper in building his personal brand, particularly in Asia and the USA. Together, they have already successfully implemented several partnerships.
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About Telenot
Telenot, headquartered in Aalen, southern Germany, is the leading German manufacturer of electronic security technology and alarm systems. Its products have received individual and system certification from VdS Schadenverhütung, the VSÖ (Austrian Association of Security Companies), and the SES (Swiss Association of Security System Installers). These bodies are responsible for the testing and certification of security products. Telenot therefore guarantees certified security in Germany, Austria, Switzerland and many other European countries. Over 550 authorised Telenot specialist dealers provide expert on-site advice and certified security.
Press contacts
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Mara Kottke
Manager Marketing Communications
mara.kottke@sportfive.com
