Published on September 7th, 2026
Location: France
Paris Saint-Germain Handball welcomes Intermarché Région Parisienne as an Official Supporter.
A partnership rooted in local communities
Established across the Île-de-France region and committed to staying close to the communities they serve, Paris Saint-Germain Handball and Intermarché’s independent business owners in the Paris region share a common conviction: collective performance is built on strong local foundations.
On one side stands a Club that brings supporters together and creates unforgettable matchday experiences. On the other are entrepreneurs who play an active role in local life every day, supporting community initiatives and helping foster social connections where they operate.
This shared vision is embodied in a set of strong values: team spirit, solidarity, and the pursuit of excellence, which guide both organizations in their respective fields. It is also reflected in a mutual commitment to creating a lasting, positive impact, particularly by promoting more responsible consumption through the belief that “Eating Better” should be accessible to everyone.
With a network of more than 300 stores across the Paris region, Intermarché’s independent business owners actively contribute to local economic and social vitality through their unique model as “Producers and Retailers.” Like Paris Saint-Germain Handball, they rely on the strength of the collective to amplify their commitment, strengthen community ties, and engage with their audiences at the local level.
A partnership driving local engagement and brand visibility
As an Official Supporter, Intermarché will benefit from a comprehensive visibility package during Paris Saint-Germain Handball’s home matches, alongside dedicated activation programs designed to engage employees, customers, and supporters through key sporting and experiential moments.
This partnership will help further strengthen the Club’s presence across the Île-de-France region while enhancing Intermarché’s connection with its audiences through a long-term, meaningful, and unifying collaboration.
Thierry Omeyer, General Manager of Paris Saint-Germain Handball: “We are delighted to welcome Intermarché as an Official Supporter of Paris Saint-Germain Handball. This partnership reflects our ambition to work alongside organizations that are deeply rooted in their communities and that share our energy, passion for sport, and values of excellence and teamwork. Together, we will continue to foster the spirit of performance and commitment that defines Paris Saint-Germain Handball, bringing it ever closer to our supporters.”
Mathieu Vignon, Chairman of the Board of Intermarché and Netto Paris Region: “This local partnership reflects the commitment of Intermarché’s independent business owners across the Paris region, who are deeply invested in their communities and guided by strong values such as solidarity, teamwork, and perseverance. We are pleased to support Paris Saint-Germain Handball over the coming seasons and to contribute to the Club’s continued growth and visibility.”
Xavier Oddone, Managing Director, SPORTFIVE France: “We are proud to have supported Paris Saint-Germain Handball and Intermarché Région Parisienne in bringing this partnership to life. By uniting two leading organizations from their respective sectors, this collaboration creates opportunities for meaningful activations capable of building strong connections with both supporters and consumers throughout the Île-de-France region.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
Press contacts
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Manon Le Clair
Communication Officer
manon.leclair@sportfive.com +33644365373