Bitstack signs as a Premium Partner of RC Lens for the 2026/27 season.

This partnership comes at a unique moment in Racing Club de Lens’ history. After winning the first Coupe de France in its history in May 2026, RC Lens is preparing to compete in the UEFA Champions League for the fourth time, with eight league-phase matches, including four at Bollaert-Delelis. The stadium enters this new season after 86 consecutive league matches played to sell-out crowds. 

In addition to its presence on the European sleeve, Bitstack will benefit from visibility at the Bollaert-Delelis stadium during Ligue 1 matches, on the club’s digital platforms, and through content produced with the players. Dedicated experiences for supporters will also be offered throughout the season.

On the pitch, a team progresses through daily work, high standards, and passing knowledge on. In savings, a project takes shape through consistency, patience, and discipline. In both cases, preparing for the future means moving forward step by step. 

Racing Club de Lens’ identity was forged around collective effort, loyalty, and transmission. Value is built through work, protected over time, and passed on. Bitstack fits into this same approach by making savings accessible to as many people as possible: enabling everyone to start at their own scale and move forward consistently. 

This issue of preserving the value of work resonates particularly strongly with Racing’s history and popular roots. In a monetary system where inflation gradually erodes purchasing power, those with fewer means to protect themselves often feel its effects more acutely. With a supply capped at 21 million units, Bitcoin stands out for its programmed scarcity and can therefore be considered a long-term asset.

Alexandre Roubaud, co-founder and CEO of Bitstack, said: “RC Lens is a popular, ambitious club that remains true to its identity. Its culture of hard work, consistency, and transmission reflects the way we have been building Bitstack for the past five years: making Bitcoin savings simple and accessible to as many people as possible. This partnership marks an important milestone for Bitstack, and we are proud to join Racing for this European season.” 

This ambition extends Bitstack’s mission and RC Lens’ culture of transmission. A better understanding of the mechanisms of saving, risk, and the long term makes it possible to make more informed choices, gain autonomy, and take control of one’s future. The two partners aim to bring this approach to the club’s various communities throughout the season.

Benjamin Parrot, Managing Director of Racing Club de Lens, added: “We are delighted to see Bitstack join us on this journey and to be the first club the company has chosen to partner with! We were particularly receptive to Bitstack’s approach, which seeks to make financial topics more accessible and give everyone the keys to greater autonomy, in a transparent and thoughtful way. Through its visibility on the sleeve of our jersey during our European campaign, we are also pleased to contribute to the international reach of an innovative French player whose ambitions echo those of Racing. Welcome to Bitstack in the Sang et Or family!” 

Xavier Oddone, Managing Director of SPORTFIVE France, emphasized: “Supporting Racing Club de Lens and Bitstack in this partnership was an obvious choice: the two organizations share common values of accessibility and high standards. We look forward to seeing this collaboration unfold throughout the 2026-2027 season.”