Ant Group Alipay Becomes Official Strategic Partner Of The Identity V League

During the official announcement phase of this collaboration, both parties launched creative joint campaigns on three major social platforms in China: Weibo, BiliBili, and Red, to generate public excitement for the partnership. Both parties engaged with each other on social media to unveil the collaboration content together, inviting fans to search for "the IVL" on Alipay, take part in the LANHUAHUO x IVL mission, and stand a chance to win tickets to the IVL Autumn offline event. This joint effort offered an entertaining interactive experience for fans, pushing the atmosphere of the entire event to its climax.

 As part of Ant Group, Alipay serves as a digital lifestyle open platform for over a billion users. Its 'LANHUAHUO' channel takes full advantage of the platform's strengths to partner with various partners, providing users with a wide array of entertainment options such as shows, exhibitions, recreational sports, sports events, and travel. Moreover, this partnership focuses on integrating exciting experiences from the IVL professional esports into the mix.

The Identity V League (IVL) is a professional esports tournament for the game "Identity V," organised by NetEase Games since 2020. Representing the highest level of professional match for Identity V in Mainland China, it serves as a crucial pathway to the annual Call of the Abyss (COA) global tournament. The IVL boasts a substantial and dedicated user base. As the first asymmetrical competitive professional league in the country, it has attracted significant attention from numerous teams and players, making it highly influential and commercially valuable.

Through this collaboration, the two parties will embark on a joint exploration of several areas including brand partnerships, payment and financial services, and co-event campaigns, all aimed at facilitating resource sharing and ensuring mutual gains.

Eike Gyllensvärd, President of Global Esports & Gaming at SPORTFIVE, stated, " We are honored to facilitate the partnership between of Ant Group Alipay and the Identity V League (IVL). Alipay, as a digital lifestyle open platform under Ant Group, and the Fifth Personality, which leads its category in China, are both committed to improving user experiences and delivering top-notch services. This collaboration, based on shared values, will help increase the brand recognition and influence of both parties, expand application scenarios, and collectively elevate their brand value."

The Identity V League (IVL) Finals took place from December 29th until January 1st at the Hangzhou Esports Center. MRC's impressive performance, marked by their tenacious and combative spirit in pivotal moments, culminated in their victory of the 2024 IVL Autumn Tournament championship title. Together, we witnessed Alipay's partnership with the IVL generate significant momentum in the field of elite esports competitions.