World Aquatics announces partnership with SPORTFIVE for global media rights sales

“Through this partnership with SPORTFIVE, we are excited to bring the high-intensity action and sporting drama of aquatic sports into millions of new homes,” said World Aquatics President Husain Al-Musallam. “It presents an opportunity to further engage the next generation of aquatics fans around the world, as well as showcase the cutting-edge developments in underwater camera technology and our 4K coverage of the World Aquatics Championships in Fukuoka. These advancements will redefine the way fans enjoy our premier aquatics events worldwide."

“With an annual event calendar across our six sports, there are multiple World Aquatics events every month. The coming years will see exciting new destinations added to complement our existing global event calendar. We have every confidence in SPORTFIVE, an excellent partner with a proven record of success across all aspects of sports marketing." 

The partnership will see World Aquatics leverage the global media sales network of SPORTFIVE, expanding the reach, engagement and commercial potential of World Aquatics events. World Aquatics and SPORTFIVE will also work together to further develop the media product, drive innovation, and create unforgettable experiences for aquatics athletes and fans.

"We are proud to be working with World Aquatics – an organisation at the forefront of the Olympic Movement with sports that resonate universally," said SPORTFIVE Chief Growth Officer Robert Müller von Vultejus. "This collaboration represents an exciting opportunity to highlight the world-class athletes, iconic locations and thrilling competitions that define aquatic sports. We look forward to bringing aquatics fans closer to the action than ever before." 

* Long-standing World Aquatics agency partner Dentsu retain rights to Japan and selected APAC countries including Australia, Korea, Malaysia, New Zealand, Singapore and Thailand.