Published on October 30th, 2024
Location: Global
Jürgen Klopp Named New Brand Ambassador for MediaMarktSaturn
Hamburg, 30 October, 2024 – As the commercial and marketing representatives for world-renowned football manager Jürgen Klopp, SPORTFIVE, in collaboration with Project MJK, the management team of Jürgen Klopp, has successfully brought together Klopp and MediaMarktSaturn in a powerful new partnership. This collaboration continues to enhance Klopp's brand presence, aligning his values with one of the most innovative consumer electronics retailers in Europe.
A key milestone in this partnership is Jürgen Klopp’s appointment as the new brand ambassador for MediaMarktSaturn, a company recognized for its transformation from a traditional retailer into a comprehensive omnichannel service platform. With over 50,000 employees from more than 130 nations, MediaMarktSaturn shares Klopp’s vision of teamwork, growth, and excellence, making him a natural fit to represent their brand.
Michael Schuld, CMO of MediaMarktSaturn, expressed his enthusiasm, stating: “Instead of 50,000, we are now 50,001 in Team MediaMarktSaturn: We have successfully secured Jürgen Klopp as our new brand ambassador for the Group – because every strong team has a strong coach. With him, we have a powerful and highly personable face for our company, who will accompany us through our campaigns at the brand level. Jürgen Klopp is authentic. He is passionate. He connects with people and inspires them to exceed their own expectations. This makes him the perfect partner on our journey to becoming the Experience Champion.”
“Jürgen Klopp is authentic. He is passionate. He connects with people and inspires them to exceed their own expectations. This makes him the perfect partner on our journey to becoming the Experience Champion.”
Michael Schuld, CMO of MediaMarktSaturn
Klopp, known for his relatable and inspiring leadership, will drive team spirit within MediaMarktSaturn and support their marketing activities across eleven countries, starting with a major campaign launch. His ability to unite teams of diverse individuals behind a shared goal mirrors MediaMarktSaturn’s mission of transformation and continuous improvement.
Ron Wiegand, Senior Vice President Global Athlete & Team Marketing at SPORTFIVE commented: “This partnership exemplifies the dedication of the newly founded collaboration between SPORTFIVE and project MJK with the goal to creating high-impact collaborations that resonate across industries and borders, to strengthen both, Jürgen Klopp’s global appeal as well as the MediaMarktSaturn brand.”
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About SPORTFIVE
SPORTFIVE is a global sports marketing agency that delivers customer-centric solutions based on trust and transparency, deep industry experience and global relationships, digital intelligence and innovation. SPORTFIVE strategically and creatively connects brands, rightsholders, media platforms and fans to create and enable contemporary partnerships in sports.
While creating and growing long-term value for all, SPORTFIVE often leads the sports business into the future through innovative digital solutions and strives to be the most progressive and respected partner in sports.
Being at the centre of professional sport SPORTFIVE will use its unique position, in order to make a positive contribution to sustainability and to live up to the social and economic duty and responsibility, which sport and consequently all parties involved, also have. SPORTFIVE operates with a global mindset and network of over 1,200 local experts based in 15 countries around the world, active in Football, Golf, Handball, Motorsport, Esports, Cricket, Tennis, American Football, Basketball, Hockey, Rugby, Olympics and Multi-Sport Events, Wintersports and many more.
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About MediaMarktSaturn Retail Group
The MediaMarktSaturn Retail Group is Europe's leading retailer of consumer electronics and related services. As part of its strategic realignment, the Company is evolving from a pure product retailer into a solution-oriented omnichannel platform that incorporates the topics of customer and sustainability into all aspects of its business. MediaMarktSaturn uses the term "Experience Electronics" to describe its repositioning and at the same time its range of services for its customers, with the electronics retailer focusing on the customer experience and personal advice with its portfolio of formats and brands. The Company includes the core brands MediaMarkt and Saturn, which comprehensively network their approximately 1,000 brick-and-mortar stores in 11 European countries with online sales platforms, occupying market position 1 or 2 in nine European countries. The own brands PEAQ, KOENIC, ISY and ok. round off the portfolio. MediaMarktSaturn employs around 50,000 people and is majority-owned by CECONOMY AG. The Company's sales amounted to around 22.2 billion € in the 2022/23 financial year, with online sales including third-party providers accounting for 22 per cent. With around 2 billion customer contacts per year across all channels, the electronics retailer has an enormous reach.
More information at www.mediamarktsaturn.com. (Data as at 30.09.2023)
Press contacts
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Louisa Grotkamp
Senior Manager Marketing Communications
louisa.grotkamp@sportfive.com
